Founder’s Letter


My name is Jeff Cannon.  I am the founder of The Simple Truth Project.  I am just a man who, over the past twenty years has lived through the development of Neuroscience and the creation of the Mindfulness movement first hand.  Not by reading books and studying scripture, but by having to put my life on hold every few years an then start from scratch.

I have had seven brain surgeries in the past twenty years.  The most recent of which was an 11 hour ordeal that removed six of seven brain tumors ranging in size from a pea to a good sized orange.

Each of these life pauses has provided me the rare opportunity to see what it is like to restart a life.  It has also given me a unique insight into how medicine and meditation has changed.

My awakening drove me to write my book, The Simple Truth: Meditation for the Modern World.  That book drove me to reach out and help others through my organization The Simple Truth Project.  In speaking with teachers and monks, doctors and researchers, I coined the phrase The Modern Meditation Movement, to reflect the changes in science, meditation and mindfulness that have brought them together in a way that works for the realities of the 21st Century we all live in.

My goal in all of this has been to help teach what I have learned and to guide the world to be a more Mindful Place. My work continues to refine the beauty of a 2,500 year old practice called meditation, in order to deliver that practice in a more accessible way to people just like you by teaching you to find the happiness and the success you deserve.

 

Life Before The Simple Truth

 

Before I started The Simple Truth Project, I spent much of my life chasing the dreams so many of us follow into the business world.  I produced films, I helped to launch the Los Angeles Times online, I ran top advertising agencies and even started my own digital firm.  I pursued my entrepreneurial dream and worked 24/7 to grow my agency it into a seven-figure business; all while losing myself in the process.  I helped dozens of companies grow, while I ignored my own calling again and again, thinking the course society had shown me was the way to success and happiness.

It was not until the end of 2009 when I was told that I had seven brain tumors that I realized life and the Universe had caught up with me.  In less than a month I was forced to let it all go; my clients, my agency, my world.  It wasn’t the first brain surgery I had had.  It was actually the seventh over a span of twenty years.  But it was the largest.  In the past I simply took a few months off after the doctors stitched me up, and jumped back into the world of profits and keeping up with the Joneses.  I never made the connection that it was my drive was literally killing me.

This time it was different though.  After an 11 hour operation, I woke to a new life.  I had no company to return to.  I had no office door to unlock.  So I watched as my brain rebooted itself.  I witnessed my taste, my sense of smell, and my thought process slowly come back on line.  I also asked a lot of questions.  I spent the next year learning as much as I could about the science of Neuroplasticity.  I spoke with doctors and scientists, researchers and monks.  I revived a meditation practice I had long ago given up.  I changed my diet, my lifestyle and my life.  Most important I started a dialogue that brought to life what I now call Modern Meditation; a way to bring the 2,500 year old practice of meditation into the modern world in a way that honors the Simple Truth behind the original teachings, but refined for the world of today.

 

Don’t change how you think

Change how you experience life

 

Since my operation and rebirth, I have worked with hundreds of people to teach them what I learned – that you can have the happiness and the life you want, and that you can change your relationship with the world around you so that you can live your life your way, according to your own Simple Truth.

With more than twenty years of experience practicing meditation through the martial arts and yoga, and a strong lineage of Masters who have guided me, I bring more than just a certificate to you.  I bring my experience.  I know what the pressures of the world are like.  I understand how work, family, fear and regret can undermine the person you have become to make the person you are it seem like such a far cry from the person you want to be.  It is why I invite you to join me at The Simple Truth Project – to learn how Modern Meditation can help you create the live you love, the life you were meant to live.

To learn more about Jeff Cannon and visit his blog, visit  www.jeff-cannon.com.

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